"Now it is being suggested in the marketplace that the search for identity and community can be pursued through conspicuous consumption and self-fashioning." (Finkelstein p. 139)
Andy Warhol is known for displaying mass production and fame in his artwork. Warhol worked for many advertising companies and helped make products more appealing to the public. Ray Bans for example are an expensive sun glass brand which has been popular for decades since it first started in the 1930s. Recently in 2013 Ray Ban released a campaign for advertising Ray Bans which included inspiration from Warhol's artwork. In the campaign the people wearing the sun glasses appear very happy and are surrounded by bright colors. Advertisement for Ray Bans often depict people who wear them to be so much more glamorous and invoke a lot of confidence with the glasses. The glasses in reality do not do anything for you expect protect your eyes from the sun. People however, will continue to purchase them anyway because they are a popular item, me including. They are a fashion statement and as many people think help create an "identity." Objects do not make identity, personality and character do. To me these sun glasses are special because my grandfather gave them to me.
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